The Boat That Rocked comparison.

Comparing the two trailers you can clearly tell the difference between the American trailer and the British one. Both give out the same message and both advertising the film, but they have taken in to account the audience and fit the appeal to them.

This is the American trailer for The Boat That Rocked. At the beginning it communicates that as it locates itself with America. The voiceover tells the history of the American radio then travels around the computer generated globe to England. Again this is locating itself were the film is set. Also tells the history of British radio, the voiceover is American and when talking about the characters who are British it uses the tense "They" as they are different too the audience watching the American trailer. Throughout the trailer it is a brief detailed speech about the pirate radio. The comedy is slapstick which fits the American humour.As i have seen this film looking at this trailer these are the most slapstick funny parts which i didn't find the funniest but i know that American like this humour so will appeal to them more.

As this film is set in Britain it has the audience that will have knowledge of the man plot. Therefore at the beginning they just play on the name of the title "The Boat That Rocked". Rather than locating England they focus of locating the boat in the sea. The British trailer focused more on the stars that appear and the directors. The director previous big seller films are mentioned "...who bought you.." basically saying if you liked that film then you are going to like this one. A large part of it is a montage of actors names with a clip of their character in the film. In contrast to the American trailer the humour is very dry and is what is know to be "British comedy" that only the British people seems to get, which again fits the needs of the audience.

Drawing upon what i have already mentioned a techniques that the institutes have decided on to pull in audiences worldwide. Eventhough the film is the same they have picked out scenes that will appeal more to audience. The comedy and information sets each audience up to go out and watch the film.